What I mean by this is that when you go to the supermarket and look for something like Shampoo, or candy, it's a Chinese model or actor advertising the product. It's bright, and colorful, and it gets the point across. You want to buy this product.
Walk into one of the multiple-story malls in Beijing, and in the clothing stores, and even in some of the places meant for the kids to play, it won't be a Chinese model but a cluster of Western models. When you walk into a Guess, there might be one picture of said Chinese model, but all the other ones are white with long, flowing blonde hair and blue eyes and tall.
Stores for the kids to burst energy not only have white, smiling adults hanging on the walls, but the children decorating these walls are also white.
Now, I may just be completely naive to advertising, but wouldn't you want your pictures to be something that everyone can relate to, not pictures that don't look like anyone? The whole thing baffles me that I'd seen more pictures of Westerners in advertisements than I have of Chinese decorating the Walls. It's a very interesting thing to me. I think I may ask someone who knows something about it if I remember. Cause it's baffling.
Beijing picture of the day!
you can't see it very well, but it was Chinglish on the walls. But they had some great yak yogurt with dragon fruit!
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